These values are developed by each individual by the way they think, act and behave for the greater good of their inner strength and personal essence.Â These values build the person and assist in achieving goals and objectives, in order to make a positive contribution within family circles and community.
In this day and age we are increasingly surrounded by prestige, exclusivity, and premium items however, there is much more to life than that. There is an evolution and change to the definition of fine living. This new definition embraces attainable aspects of self-satisfaction; something that our modern lifestyles have motivated people to move away from and now, we are returning to them: they are the aspects of simplicity and quality.
The moments in life are precious and can be seen for some as sharing precious minutes with friends and family, being pampered by extremely dedicated hotel personnel, or helped to choose a fine time piece by a brand connoisseur.
Fine living is in one DNA, and is refined or subdued by daily appreciation of actions surrounding us in life. This is not just about conspicuous consumerism.
Fine living is more about the exclusive values brought to us by family, upbringing, knowledge, education and society. These values are developed by each individual by the way they think, act and behave for the greater good of their inner strength and personal essence. These values build the person and assist in achieving goals and objectives, in order to make a positive contribution within family circles and community.
Currently brands and businesses have realized that wealthy consumers are the most attractive targets of marketing. The upper class tastes, lifestyles, and preferences trickle down to become the standard for all consumers- a moment of aspiration and want.
The aspirators can purchase something new that will speak of their place in the tradition of affluence.
Others seek to live an equivalent lifestyle to those who they perceive as above them in the social ladder. The celebrity endorsement of products can be seen as evidence of the desire to purchase products partly or solely to emulate people of higher status. This purchasing behaviour may co-exist in one mind with the image of being an individualist and a good thinker.
Nothing will replace a sense of contentedness, where conscious living has a positive impact on the community. The demand of more sustainable and healthy environment has placed greater emphasis on knowing where and how products are made and satisfy our conscious and subconscious appreciation of living and enjoying simplicity.
To understand fine living in the African World culture we must look beyond life dominated by
high collectivism, to life seeped in commitments and relationship based on trust and longevity.
The meaning of fine living is to reflect the acknowledgment of oneself and society plus the appreciation of beauty, achievement is having a sense of abundance.
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